Web Accessibility: Expand Your Reach, Boost Your Impact

Accessibility isn't just nice-to-have. It's essential.

What's the problem?

Your website is a VIP club, but not in a good way. It's excluding a significant portion of your potential audience with poor accessibility features. The result? Frustrated users, lost business, and potential legal issues.

Why should you care?

• 1 in 4 US adults has a disability
• The global market of people with disabilities is over 1 billion people, with a spending power of more than $6 trillion
• Accessible sites are typically 10% faster to develop and maintain

Accessibility by the numbers:

• 71% of users with disabilities will leave a website that is not accessible
• Companies that prioritize digital accessibility achieve 28% higher revenue
• Lawsuits related to website accessibility increased by 181% from 2017 to 2018

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Solutions:

1. Use proper heading structure: Organize content logically
2. Provide alt text for images: Describe visuals for screen readers
3. Ensure keyboard navigation: Not everyone uses a mouse
4. Use sufficient color contrast: Make text readable for all

Examples:

• Gov.uk: A model of accessible government websites
• BBC: Comprehensive accessibility features
• Apple: Commitment to accessibility across all products

Remember: Designing for accessibility isn't limiting. It's liberating. Open your digital doors to everyone. ♿