The Insurance Consulting Group | Dee7 Studio

Challenge

ICG Florida needed a complete digital overhaul - their existing website wasn't generating leads or effectively communicating their comprehensive financial planning services to potential clients in a competitive Florida market.

Solution

Built a conversion-focused website from the ground up using Webflow, implementing strategic SEO optimization and clear service communication that positions ICG as the trusted financial planning authority in Florida.

Process

• Conducted competitor analysis and keyword research for Florida financial services
• Designed responsive website with trust-building elements and clear value proposition
• Developed custom Webflow site with optimized page speed and mobile performance
• Implemented on-page SEO strategy targeting local financial planning keywords
• Created content strategy around their "You, Your Map, Your Way" methodology

Results

Launched fully functional website at theicgflorida.com with improved search visibility, faster load times, and higher conversion rates. Site now effectively captures leads through strategic CTA placement and consultation booking system.