AWS Partner Security
Complete landing page design system for the AWS Partner Security Initiative: ten responsive pages plus mobile designs for enterprise cybersecurity.
Amazon Web Services needed landing pages for its Partner Security Initiative. We designed ten of them, plus mobile variants, built on one modular design system so every page stays unmistakably AWS.
The challenge
Ten pages, each aimed at a different partner audience, is a recipe for drift. Without a shared system, page three starts to look like a different company than page one. The work had to hold AWS brand consistency across all of them while leaving room to speak to each audience on its own terms.
What we did
- Analyzed AWS brand guidelines and existing design patterns before drawing anything
- Built a modular design system that applies consistently across all ten pages
- Designed responsive layouts for desktop, tablet, and mobile
- Created a component library covering headers, CTAs, testimonials, and feature sections
- Checked every layout against accessibility requirements and enterprise design standards
How it works
The system is the product here. Instead of ten one-off pages, AWS got a kit of parts: components that snap together into new layouts without breaking brand rules. Each page could be tuned for its partner audience, and conversion-focused patterns were baked into the components rather than bolted on page by page.
The handoff
We delivered the full package: ten unique landing pages, mobile variants, and design system documentation thorough enough for a team we would never sit next to. AWS's internal development team implemented the designs from that documentation, which is the real test of whether a design system is actually a system.