ICG Florida
Complete redesign, Webflow development and SEO for a Florida financial planning firm, built to convert visitors into clients.
The Insurance Consulting Group is a financial planning firm competing in a crowded Florida market. We redesigned their website from the ground up in Webflow, with SEO built in and lead capture as the point of the whole exercise.
The challenge
Their existing site was not generating leads, and it did a poor job of explaining a comprehensive set of financial planning services. In a market where every firm claims trustworthiness, ICG needed a site that actually demonstrates it and turns visitors into consultations.
What we did
- Ran competitor analysis and keyword research specific to Florida financial services.
- Designed a responsive site around a clear value proposition, with trust-building elements where skeptical visitors need them.
- Built the site in Webflow with page speed and mobile performance optimized from the start.
- Implemented an on-page SEO strategy targeting local financial planning keywords.
- Shaped the content around ICG's own "You, Your Map, Your Way" methodology, so the site sells their approach rather than generic financial advice.
Where it landed
The site is live at theicgflorida.com: faster to load, clearer about what ICG does, and built to convert. Strategic CTA placement and a consultation booking system give visitors an obvious next step, and the SEO work is aimed at keeping the right local traffic coming in.