IM360
Complete website design for a customer analytics platform: modern SaaS interface and conversion-focused landing pages.
IM360 runs a customer analytics platform aimed at enterprise clients. We redesigned their entire website: fifteen-plus page layouts, a component library, and developer-ready specs, all in Figma.
The challenge
Analytics platforms are hard to explain and easy to oversell. IM360 needed a site that makes a complex product understandable to a first-time visitor while looking credible to the enterprise buyers who sign the contracts. Clean and trustworthy, not flashy.
Our approach
We led with a clear value proposition and let the product do the convincing. Interactive dashboard previews show what the platform actually looks like instead of describing it in the abstract, and a deliberate content hierarchy walks a visitor from first awareness to action without dead ends. Trust signals and CTAs are positioned where a buyer actually makes decisions, not scattered across the page.
Process
- Mapped the full website architecture and user flows before designing a single screen
- Designed responsive layouts for every key page: landing, product, pricing, about
- Built a component library and design system in Figma
- Integrated dashboard mockups to show the product's capabilities directly
- Placed conversion-focused CTAs and social proof where decisions get made
What we delivered
A complete Figma design system: more than fifteen responsive page layouts, a reusable component library, and specifications ready for developers to build from without a round of clarifying questions. IM360's team could take it straight to implementation.