Typography in Web Design: Give Your Site a Voice

Your font choice is your brand's accent. What's it saying?

What's the problem?

Your website's typography is a cacophony of mismatched fonts, sizes, and styles.

It's like trying to listen to a symphony performed by a tone-deaf orchestra.

The result?

Confused, frustrated users who can't hear your message through the noise.

Why should you care?

• 95% of web design is typography
• Users spend 95% of their time looking at content on websites
• Poor typography can decrease reading comprehension by up to 50%

The type-tastic stats:

• Websites that use custom fonts see an 83% higher engagement rate
• 70% of users admit to not reading all the content on a page, making clear typography crucial
• Proper line height can increase reading speed by 20%

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Solutions:

1. Choose readable fonts: Legibility is key
2. Establish a clear hierarchy: Guide the reader's eye
3. Limit your font palette: 2-3 fonts max
4. Consider your brand personality: Is it serif or sans-serif?

Examples:

• Medium: Clean, readable typography that puts content first

• Airbnb: Friendly, approachable font choices

• New York Times: Classic, authoritative typography

Remember: Typography isn't just about looking pretty. It's about communicating clearly. Choose wisely, and let your words do the talking. 🔤